UK Digital Marketing – Award-Winning SEO Agency, Bristol
SEO Services, Website Design, Social Media Management, Video Marketing

If you are a local business owner in the UK, you might be wondering how to rank for “near me” keywords organically on search engines like Google and Bing. These are the keywords that people use when they are looking for a nearby service or product, such as “plumbers near me” or “hairdresser near me” etc. Working on improving your ranking for these types of keywords can help you attract more customers who are ready to buy from you.

However, ranking for “near me” keywords is not as easy as it sounds. You need to optimise your website and online presence for local SEO, which is the process of improving your visibility and relevance for local searches.

Here are some practical tips on how to rank for “near me” keywords organically:

Optimise your Google My Business listing

First of all – make sure your location and other info is nailed down on Google My Business. This is a free tool that allows you to create and manage your business profile on Google. It helps you show up on Google Maps, Google Search, and other Google services. To claim and optimise your Google My Business listing, you need to verify your business information, add relevant details such as your address, phone number, website, opening hours, services, photos, and reviews, and keep it updated regularly. 

Optimise your website for mobile devices.

More and more people are using their smartphones to search for local businesses online while on the go. Mobile devices accounted for 56% of organic search engine visits in the UK in 2020/21. Therefore, you need to make sure that your website is responsive, fast-loading, easy to navigate, and user-friendly on mobile devices. 

Use location-based keywords in your on-page content

To rank for “near me” keywords organically, you need to include location-based keywords in your website content, such as your title tags, meta descriptions, headings, body text, images, and URLs.

For example, if you are a plumber in Bristol, you can use keywords in H1 and H2 headings like “plumber in Bristol”, “plumbing services in Bristol”, or “emergency plumber near me”. You can also use geo-modifiers like “best”, “top”, or “affordable” to make your keywords more specific and appealing. You can use tools like Google’s Keyword Planner or free keyword research tools to find and analyse relevant keywords for your business.

Get more online reviews from your customers.

Online reviews are one of the most important factors that influence your ranking for “near me” keywords organically. They also help you build trust and credibility with your potential customers. Consumers tend to read online reviews for local businesses but only pay attention to reviews written in the last month. Therefore, you need to encourage your customers to leave positive reviews for your business on local aggregator platforms like Google My Business, Facebook, Yelp, Trustpilot, or Yell. You can also display your reviews on your website and social media channels to increase your exposure and reputation.

Build local citations and backlinks

Local citations are online mentions of your business name, address, phone number, and website on other local websites or local directories. Local backlinks are hyperlinks from other websites or directories that point to your website. Both local citations and links help you improve your local SEO by increasing your authority and relevance for local searches. To build local citations and links, you need to submit your business information to reputable and relevant local online directories or platforms that cater to your industry or location.

By following just a few of these easy-to-implement tips, you can begin to rank for “near me” keywords organically and boost your local visibility and traffic. Remember that local SEO is an ongoing process that requires constant monitoring and improvement to track and measure your results and identify areas of improvement.

Award-Winning SEO Services & Digital Marketing in Bristol

Pay As You Go. No Long Term Contracts

At UK Digital Marketing, we offer SEO services and expertise that can help you boost your online presence and reach more customers. We can design, implement and optimise SEO strategies that suit your needs and goals. We can also create responsive websites and offer digital marketing services that increase your traffic and conversions. With our SEO solutions, you can grow your business and achieve better results online.

Our track record speaks volumes – plus, we’re proud winners of multiple awards! 

Contact us to get started.