The Challenge
When founder and
managing
director Kim Eyres set up
Mendip Conservatories over
ten years ago, he
immediately recognised the
growing importance of
ranking on search engines.
He approached several larger
SEO agencies to assist with
SEO marketing and assisting
his ranking with Google and
Yahoo.
His impression was that they
were just interested in taking
the money, and that there was
no real access to results or
information. Moreover, he
didn’t feel the impact
was worth the amount
of money he was paying.
Kim decided to explore the
market in search of better
value.
"Given what I'd experienced
with
previous companies, what
surprised me most was
that the price I was
paying with UK Digital
Marketing was around a
third of what I’d been
paying previously, yet the
results were infinitely
better."
Kim Eyres
The Solution
He found UK Digital
Marketing and, starting with
price, he was pleased to
note that the charges were
around a third of what
Mendip Conservatories had
been paying previously.
Kim needed a regional SEO
package to cost-effectively
attract customers across the
length and breadth of his
serviceable territory. To tackle
the issue he had experienced
of larger agencies not giving
him access to results, our
online portal was perfect. It
enabled Kim to see live
tracking of the effectiveness of
the campaign.
Nowadays, more than two
years into working with UK
Digital Marketing, Kim does
not feel the need to check the
portal, as he can see the SEO
results from the frequency in
which the phone rings in the
office. And whenever he
Google’s his company, he’s
right there in one of the top
positions. The portal is still
there if he needs it though!
"I would definitely
recommend UK Digital
Marketing to anyone
looking to improve their
website presence, lead flow
and ultimately more
business."
Kim Eyres
The Results
Despite the fact
that Mendip Conservatories
are paying nearly 70% less
for UK Digital Marketing’s
services compared to their
competitors, the
improvement in results was
stark.
After one year, leads were up 40%
and after two years that had risen to
100%. Putting this into operational
metrics, two years previously if a
customer came to Mendip
Conservatories looking for them to
start a project, they would have been
looking at a four-week lead time. After
two years with UK Digital Marketing
this had risen to seven months.
"The impact on my business
has been extremely
positive. It is my intention to
continue working with UK
Digital Marketing, to
continue enjoying the good
results we are seeing right
now."
Kim Eyres
Price just one third of competitors