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SEO
CASE
STUDIES.

FLOWFLEX
LTD.

About

Flowflex are one of the most well-known providers of COVID 19 rapid test kits in the UK. With 99.8% accuracy and results in just 15 minutes, they deliver the results their customers need – just like UK Digital Marketing! Find out how we can improve your Google SEO ranking!

     

    Key statistics

    • Reduced online marketing spend by more than 50%
    • 70%+ increase in online sales achieved
    • More keywords ranking and converting than ever before
     

    The Challenge

    Despite an impressive product and a clear market need for COVID-19 testing, Flowflex were ranked way, way down in the search engine results.

    Consequently, they were seeing very few sales directly from their website. Recognising this, Chief Operating Officer Harry Griffiths knew that improvements had to be made to Flowflex s search engine optimisation (SEO).

    Furthermore, at this time Flowflex had little experience in selling B2C. Until now most sales had come from B2B. So they needed an SEO agency that would guide them on reaching these additional markets.

    A business associate introduced Harry to UK Digital Marketing, praising the high standards that we bring to every project.

    "The team at UK Digital Marketing are very knowledgeable when it comes to all aspects of SEO and Google Account Management. From day one I found them incredibly professional." Harry Griffiths

    The Solution

    We listened to what Flowflex were trying to achieve, the problems they had been experiencing, and where the gaps were in their understanding.

    We talked them through the different strategies they could adopt to turn around their rankings and turn clicks into conversion.

    We looked at where we could find the quick wins, and more importantly what long-term good practices we could start implementing to give them sustainable success. We discovered that Flowflex had experienced bad customer service with previous companies.

    So the fact that we are only ever a simple phone call or email away with someone always enthusiastically willing to help was highly appealing to them.

    "There is never an issue which is too small, and we always overcome challenges. It equates to the right results at the end of the week when we look at our sales figures." Harry Griffiths

    The Results

    The transfer from the old SEO company to UK Digital Marketing was seamless, and results started being delivered within the first week.

    With us, it is simple to see what difference we make because we provide every client with their own personal dashboard where they can see how they rank in realtime – no smoke and mirrors, or waiting for a report at the discretion of an agency.

    Since working with Flowflex, they have more keywords ranking and converting than ever before. We have been able to help them reduce their online marketing spend by more than 50%, whilst simultaneously increasing online sales by more than 70%.

    "I’d recommend UK Digital Marketing to anyone. We have seen massive results and it has been really good to work with them from the very beginning." Harry Griffiths So happy were Flowflex with the results that they asked us to look after a subsidiary website in the months following our initial appointment. They saw similarly spectacular results for this website, too. We are at the top of the list for any future initiatives they embark on in different markets now.