Blog

Google’s December 2024 Updates: What They Mean for SEOs and Publishers

16 January 25

Google wrapped up 2024 with two back-to-back updates in December that left the SEO […]

Google Search Sees UK Decline AmidGrowing Distrust in AI

23 December 24

The UK search landscape is undergoing a shift, with Google seeing a slight decline […]

AI Overview Trends: Stabilisation, Surges, and Strategic Insights

12 December 24

As we approach the holiday season, new data highlights significant developments in AI Overview […]

How to Leverage Social Media to Enhance Your SEO Strategy

28 November 24

Integrating Social Media and SEO for Greater Online Visibility In today’s digital landscape, the […]

Google’s AI-Powered Updates to Performance Max Campaigns: What Advertisers Need to Know

19 November 24

Maximise Your Holiday Campaigns with Google’s Latest AI-Powered Tools As the holiday shopping season […]

Winning the 2024 Holiday Retail Season: A Macro Approach

28 October 24

Prepare for a strong holiday season with actionable tips based on insights from past […]

How to Use Google Trends to Analyse Your Competitors’ Brand Engagement

17 October 24

Track brand search patterns and identify media placements that drive growth using Google Trends […]

Shopify SEO: How to Optimise Your Shopify Site for Google

30 September 24

For Shopify store owners, effective SEO (Search Engine Optimisation) is key to driving traffic […]

How to Leverage User-Generated Content (UGC) to Boost SEO and Engagement

25 September 24

User-Generated Content (UGC) has become a driving force behind many successful marketing strategies, offering […]

How to Identify and Steer Clear of Unreliable Link Building Services

28 August 24

Link building remains a crucial component of a successful SEO strategy, but with its […]

Optimising for Search Everywhere: Beyond Google

20 August 24

7 Platforms Beyond Google to Enhance Your SEO Strategy In today’s digital landscape, “search everywhere optimisation” […]

The Rise of Zero-Click Searches: How to Adapt Your SEO Strategy

23 July 24

Have you noticed fewer clicks coming from your SEO efforts? You’re not alone. The […]

Google Search Generative Experience (SGE): What You Need to Know Now

09 July 24

The way we search for information online is constantly evolving, and Google’s Search Generative […]

SEO in 2024: Adapting to AI, User-Centricity, and the Rise of Zero-Click Searches

28 June 24

The world of SEO is constantly evolving, and 2024 is no exception. Forget the […]

Unlock the Secrets of Helpful Content: A Guide to Ranking Higher on Google

19 June 24

Since the August 2022 helpful content update, Google has made it clear: helpfulness is […]

Google Maps Gets Social: How Businesses Can Leverage Social Posts for Local SEO

30 May 24

In today’s digital world, having a strong online presence is crucial for any business, […]

Unlock Google Ads Gold: Using the Search Terms Report for Maximum ROI

15 May 24

Imagine reaching the perfect audience with your message, at the exact moment they’re searching […]

The Impact of Generative AI on Online Marketing

24 April 24

Generative artificial intelligence (AI) has emerged as a powerful force in online marketing. This […]

The Power of Brand Perception: Why Brand Advertising Matters

10 April 24

In today’s competitive digital landscape, simply having a great product or service isn’t enough. […]

Website Migration: A Strategic Guide to SEO Success

26 March 24

Migrating your website to a new location (domain name or hosting provider) presents an […]