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Google’s August 2025 Spam Update: What You Need to Know

22 September 25

Google dropped its first spam-targeted algorithm refresh of the year—the August 2025 Spam Update—on […]

Supercharge Your Local SEO with Effective Service Area Pages

18 September 25

If you run a service-based business — like a plumber, mobile notary, or delivery […]

ChatGPT Explained: What It Is, How It Works & Why It Matters

20 August 25

ChatGPT has become a household name since its debut in November 2022. But what exactly […]

AI Overviews in Google Search: What They Are & How They Work

11 August 25

Google’s rolling out a new feature that could change how we search the web—AI […]

Is SEO Still Relevant in the AI Era? Here’s What the Research Says

23 July 25

With all the buzz around AI—especially with Google’s AI Overviews and ChatGPT reshaping how […]

What Google’s June 2025 Core Update Means for Your SEO Strategy

23 July 25

Google’s at it again—rolling out another core update, and this time it’s the June […]

Why Competitive Audits Matter More Than Ever in AI-Driven Search

25 June 25

Search is changing—fast. With AI now shaping what users see before they even scroll, […]

Are Google’s AI Overviews Killing Website Clicks?

18 June 25

Google’s latest shift in how it delivers search results has sparked plenty of debate—especially […]

Should You Optimise for High Search Volume or Low Competition Keywords?

27 May 25

When it comes to keyword research, the common debate revolves around targeting high search […]

SEO vs. PPC: Which Strategy Delivers the Best ROI?

20 May 25

When it comes to digital marketing, SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are […]

Google’s March Core Update: Early Observations and What They Could Mean for SEO

25 April 25

Google’s March Core Update, rolled out mid-March 2025, brought another wave of shifts in […]

Google Affirms AI Is Not Replacing Search: Insights from Search Central Live NYC

15 April 25

At the recent Search Central Live event in New York City, Google’s John Mueller […]

Local SEO for Service Area Businesses: Strategies to Boost Visibility

26 March 25

For service area businesses (SABs), ranking well in local search results isn’t just about […]

Google AI Overviews: What They Mean for SEO & Website Traffic

13 March 25

Google’s introduction of AI Overviews is changing the way users interact with search results. […]

18 Keyword Research Mistakes That Could Be Killing Your SEO Performance

26 February 25

Keyword research is the backbone of any solid SEO strategy. Get it right, and […]

Website Migration SEO Best Practises: How to Preserve Rankings and Avoid Common Pitfalls

13 February 25

Website migrations can be tricky. Done right, they improve security, branding, and user experience. […]

Ask An SEO: How to Climb from Page 2 to the Top Positions

27 January 25

Feeling stuck on page two of search results? You’re not alone. Many website owners […]

Google’s December 2024 Updates: What They Mean for SEOs and Publishers

16 January 25

Google wrapped up 2024 with two back-to-back updates in December that left the SEO […]

Google Search Sees UK Decline AmidGrowing Distrust in AI

23 December 24

The UK search landscape is undergoing a shift, with Google seeing a slight decline […]

AI Overview Trends: Stabilisation, Surges, and Strategic Insights

12 December 24

As we approach the holiday season, new data highlights significant developments in AI Overview […]