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SEO vs. PPC vs. AI: Navigating the New Visibility Dilemma in Search

24 December 25

The search landscape is shifting fast. Where SEO and PPC once dominated, AI is […]

The Rise of AI Poisoning: Why Black Hat SEO Tactics Are Creeping Back

17 December 25

Artificial intelligence has been reshaping the way we optimise websites and create content—but not […]

Does Ranking Higher on Google Help AI Overviews Results?

28 November 25

In today’s search landscape, showing up on Google isn’t just about your position on […]

AI SEO Statistics in 2025: What the Data Really Tells Us

20 November 25

How AI Is Reshaping SEO Artificial intelligence has moved from buzzword territory to being […]

Is Keyword Cannibalisation a Real Problem—or Just an SEO Myth?

26 October 25

Keyword cannibalisation has long been a hot topic among SEO practitioners. It’s the idea […]

Google AI Overviews Now Mirror Organic Search 54% of the Time — What That Means for SEO

16 October 25

A new report from BrightEdge has revealed a striking statistic: 54% of AI Overview […]

Google’s August 2025 Spam Update: What You Need to Know

22 September 25

Google dropped its first spam-targeted algorithm refresh of the year—the August 2025 Spam Update—on […]

Supercharge Your Local SEO with Effective Service Area Pages

18 September 25

If you run a service-based business — like a plumber, mobile notary, or delivery […]

ChatGPT Explained: What It Is, How It Works & Why It Matters

20 August 25

ChatGPT has become a household name since its debut in November 2022. But what exactly […]

AI Overviews in Google Search: What They Are & How They Work

11 August 25

Google’s rolling out a new feature that could change how we search the web—AI […]

Is SEO Still Relevant in the AI Era? Here’s What the Research Says

23 July 25

With all the buzz around AI—especially with Google’s AI Overviews and ChatGPT reshaping how […]

What Google’s June 2025 Core Update Means for Your SEO Strategy

23 July 25

Google’s at it again—rolling out another core update, and this time it’s the June […]

Why Competitive Audits Matter More Than Ever in AI-Driven Search

25 June 25

Search is changing—fast. With AI now shaping what users see before they even scroll, […]

Are Google’s AI Overviews Killing Website Clicks?

18 June 25

Google’s latest shift in how it delivers search results has sparked plenty of debate—especially […]

Should You Optimise for High Search Volume or Low Competition Keywords?

27 May 25

When it comes to keyword research, the common debate revolves around targeting high search […]

SEO vs. PPC: Which Strategy Delivers the Best ROI?

20 May 25

When it comes to digital marketing, SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are […]

Google’s March Core Update: Early Observations and What They Could Mean for SEO

25 April 25

Google’s March Core Update, rolled out mid-March 2025, brought another wave of shifts in […]

Google Affirms AI Is Not Replacing Search: Insights from Search Central Live NYC

15 April 25

At the recent Search Central Live event in New York City, Google’s John Mueller […]

Local SEO for Service Area Businesses: Strategies to Boost Visibility

26 March 25

For service area businesses (SABs), ranking well in local search results isn’t just about […]

Google AI Overviews: What They Mean for SEO & Website Traffic

13 March 25

Google’s introduction of AI Overviews is changing the way users interact with search results. […]