Google’s at it again—rolling out another core update, and this time it’s the June 2025 Core Update. If your site has seen changes in rankings or traffic recently, you’re definitely not alone. This update has officially begun rolling out, and like all core updates, it’s already shaking up search results.
Here’s a breakdown of what we know so far, how it might affect your site, and what you can do about it.
What Is a Core Update, Anyway?
Google releases core updates several times a year. These are broad changes to how the search algorithm evaluates and ranks content across the web. They’re not targeting a specific issue like spam or product reviews—core updates are more like a general refresh of how quality and relevance are assessed.
The June 2025 update is part of that ongoing effort. Think of it as a recalibration of how Google tries to deliver the best possible content to users.
When Did It Start?
The update began rolling out on June 17, 2025, and it usually takes one to two weeks to fully complete. So if you’re noticing fluctuations in rankings right now, it could be tied to this.
It’s worth noting: core updates tend to bring volatility early on. Things might jump around before they settle down. Don’t panic if you’re seeing movement—yet.
What’s Different About This Update?
Google hasn’t shared specific details about what changed under the hood, but based on patterns from previous updates, it’s likely the focus remains on:
● Content quality and relevance
● Overall site experience
● Authoritativeness and trust
● How well your content matches user intent
One thing to keep in mind: Google recently paused its helpful content system updates in favour of integrating them directly into core ranking systems. That shift began earlier this year, and the June update may continue to reflect that transition.
What Should You Do If Your Rankings Dropped?
If your traffic or rankings have dipped, don’t reach straight for a panic button. Instead, take a step back and run through a few key checks:
1. Review your most affected pages. Are they outdated, light on content, or no longer relevant to the query?
2. Check your competitors. Who’s now ranking ahead of you? What are they doing better or differently?
3. Focus on content clarity. Is your content easy to understand and structured in a way that serves users?
4. Assess your EEAT signals. That’s Experience, Expertise, Authoritativeness, and Trustworthiness. It still matters.
Google also advises that sometimes there’s nothing wrong with a page—it may just not be as relevant as other options now being favoured. That’s why continuous improvement is key.
Should You Make Changes Right Now?
Not immediately. Let the update roll out completely. The search results will likely keep shifting until the update finishes. Once things stabilise, then you can make a more informed decision.
Here’s what you can do in the meantime:
● Keep publishing high-quality, original content.
● Make sure your site is easy to navigate and mobile-friendly.
● Refresh underperforming pages.
● Continue building your topical authority with related content.
Wrapping It Up
The June 2025 Core Update is another reminder that SEO is never truly “done.” Google’s algorithms are always evolving, and it’s our job to keep up.