UK Digital Marketing – Award-Winning Digital Marketing & SEO Agency, Bristol

If you have a website, you probably want it to rank well on search engines, after all, that’s how you can attract more visitors and customers to your site, right? But, like many others, you probably want to know, ‘Does domain age affect SEO? –  Is it better to have an old domain or a new one? This is a common question that has been debated for a long time in the SEO community. 

We’ll briefly highlight a few insights shared by key figures in the SEO community, providing you with a comprehensive understanding of whether the age of your domain truly plays a pivotal role in how search engines perceive and rank your website.

Q1: Does Google Consider Domain Age in Ranking Websites?

A: According to John Mueller, a Google spokesperson, the search engine giant doesn’t explicitly use the age of a domain as a ranking factor. Mueller highlights the challenge of comparing domains when expiration dates aren’t universally available, making it difficult to assess their relevance solely based on age.

Q2: Has Google Ever Confirmed Domain Age as a Ranking Parameter?

A: Matt Cutts, former head of Google’s webspam team, has explicitly stated that, as far as he knows, no search engine has confirmed using domain registration age as a scoring factor. Any such claims would be cause for concern.

Q3: What About Claims of a “Ranking Bonus” for Longer Domain Registrations?

A: Cutts dismisses claims from some registrars that suggest registering domains for three or more years leads to a Google ranking bonus. He emphasises that such assertions are not based on anything Google has ever communicated.

Q4: How Does Google Suggest Handling Domain Registration Duration?

A: Google’s advice, echoing Cutts, is clear: focus on creating high-quality content. The search engine giant emphasises that the duration of domain registration is not a critical factor as long as your website attracts users with valuable content and ethical practices.

Q5: Is Domain Age a Signal or Flag in SEO?

A: Jon Glick, an ex-member of Yahoo!’s research team, describes domain registration duration as a signal or flag rather than a decisive ranking factor. In other words, it’s one of many aspects that search engines may consider but doesn’t carry any overwhelming importance.


So, does the age of a domain have a profound impact on its search engine positioning? According to the insights from industry experts, the answer leans towards ‘no, not really’. 

While domain age might be a minor signal, the primary focus should be on crafting exceptional content, engaging users, and maintaining ethical SEO practices. 

In the world of SEO, it’s the quality of your website’s offerings that stands out, not the number of years your domain has been registered. But, if you’re curious to know the age of your domain, you can use an ‘age of domain checker’ online for free.

Award-Winning SEO Services & Digital Marketing Agency, Bristol

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At UK Digital Marketing, we are more than just website designers and SEO company in Bristol. We are your content marketing partner, helping you create and distribute high-quality content that attracts, engages, and converts your target audience. Our content marketing services are backed by our award-winning SEO and website design services, ensuring that your online presence is optimised for maximum visibility and performance. 

Don’t just take our word for it – we’ve been rated one of the best website builders in Bristol. Ready to take your business to the next level? 

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