How to Create Great Web Content for better local SEO
Search Engines Optimisation (SEO) is not just reserved for large brands and international companies, even the smallest businesses can often out-compete the biggest names to be at the top of Google’s search results: this is what it means to achieve good SEO, and more importantly, good local SEO if you’re a local business.
Local SEO allows businesses to obtain organic visibility in a limited geographical area, which is why it is essential for those who provide services in a specific area to pay more attention to this side of digital marketing. But to move up the SERP in local SEO, you will need to create content.
Here are a few examples of content that you can use to improve your local SEO.
Create an FAQ page
The pages dedicated to an FAQ (Frequently Asked Questions) are a sort of “question and answer” section that can also be used to create effective local search content.
The underlined phrases are search phrases or keywords that can be researched using a keyword finding tool.
A few example questions:
“Do you provide digital marketing services in Bristol?”
“Can you help me with social media marketing in Bristol?”
“Are you a local content marketing agency?
Also, one thing to bear in mind is that voice search is changing the way people are requesting information from Google; it’s, therefore, pertinent to think of ways that people might ask questions verbally as opposed to lexically to optimise the content in your FAQs sections.
Start a blog
Having a frequently updated blog is brilliant for traditional SEO as it is for Local SEO.
If you already know you don’t have time to write blogs constantly, our advice is to rely on a professional or find a local copywriting agency to help you. Writing blogs does not simply mean writing a few articles here and there but it means creating an editorial plan that includes a set blog post based around your current and future products and services and using focussed keywords to help you compete in the local SERPs.
Blogs can encompass a range of topics, here are a few common blog topics:
- Help and advice blogs
- “How to” blogs
- Insights into specific products and/or services offered by your company
- News and industry trends
- Customer interviews and testimonials
Localised Landing Page
You must have a dedicated landing page for each area in which you operate. Additionally, you must have pages with unique content that includes keywords relating to the business’s location and services. This information must appear in the title tag, the H1 tag, and ideally also in the content, all in a natural manner and with extensive use of variation and synonyms.
Also, If your business is local, it’s critical to provide a map on the page that clearly shows where it’s located; ideally, you should also include your business name, address and telephone number (NAP).
The NAP is necessary for Google to understand that the business is local, and it also contributes to search positioning.
Looking for more help with your local SEO and digital marketing in Bristol?
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