According to Google statistics; searches for information, products and services from mobile devices have outstripped searches made on desktops. And, In December 2020, it was found[1] that web page views from mobile phones accounted for roughly 46.7% of web traffic in the United Kingdom (UK) and 54.5 % globally.

With this in mind, it becomes essential to have a website optimised for mobile viewing.

So, let’s have a look at a few strategies to keep in mind when designing a mobile-friendly site.

Clear and Concise Navigation Menu

A mobile site menu should be short and easy to navigate – the navigation menu is an element that can present a high bounce rate due to a sense of disorientation experienced by the user if it’s not thought out properly.

Therefore, limit your choices and keep things simple to reduce your margin for error, and keep in mind that when it comes to website navigation, the patience of those who browse your site is low.

Allow Viewing of Images

Especially when it comes to e-commerce, images play a very important role because the desire to purchase something is conveyed through them. Users are looking for high-resolution images that highlight product details. For more important images, such as product photos, use high-quality, detailed images. It is also a good idea to prompt users if the browsing experience of the site is better in portrait or landscape mode.    

Call-to-action (CTA)

The call to action should be placed in the foreground and a central position so that it is visible. The call to action is essential to encourage potential customers to take the desired action, which is usually to buy, call, email or request something. It must not be too long and must be able to elicit a reaction from the reader. If in doubt, it is better to test different calls to action to understand which is more effective.

Keep Forms Short

Forms are the biggest weakness for most mobile websites regardless of how mobile-friendly they are. It’s important to keep in mind that asking for too much information will turn off your visitors. Therefore, it’s important to streamline the data entry requirements and only ask for relevant details to keep your forms as brief as possible.

Search functionality (that actually works)

The search function of a mobile site must be visible on every page, and it MUST work. All too often is mobile search functionality rife with issues, this turns people off and consequently causes them to leave your site. It is good to make sure that the searches on the site are relevant so that users can easily find what they are looking for. Using a search filter is useful for making the results more accurate while also providing you with more data on what people are looking for on your site.


Having a website that can be viewed on all platforms is no longer an option, but a necessity, thanks to Google’s (strong and clear) push in this direction. Sites that have issues with mobile browsing or are slow on mobile devices are severely penalised. Furthermore, mobile devices now account for over 60% of all web browsing, with the number increasing year on year.

Looking for a mobile-friendly website designer in Bristol?

Website Design Agency, Bristol UK

UK Digital Marketing create high-quality, responsive websites that enable you to engage with mobile consumers effectively, regardless of the device they’re using.

We build bespoke packages for our clients and work directly with them to implement a tailored approach that suits both their immediate and long-term business plans.

Contact us to get started.