Why a Fast-Loading Website Matters

14 Jun, 2022

Ensuring your website loads quickly is vital for a whole host of reasons. It creates a good first impression for potential clients and customers, around 50% of whom won’t wait more than two seconds for a website to load. Ensuring that your website correctly reflects your brand is important but you need to ensure that your site is properly optimised to maximise your website’s speed. In this blog, you’ll learn why having a speedy site is so crucial.


A Quicker Site Makes a Better Experience for Your Client Base

47% of people aren’t going to wait more than three seconds for a page load and a slow speed can have a majorly detrimental effect on their impression of your brand even if they do stick around. If a site is a slow, what does that say about the company’s ability to provide their services? 40% of people will abandon a website if it doesn’t load quicky! A fast, reliable website makes your brand seem more trustworthy, reputable and far more reliable. If you want the opportunity to show potential clients and customers how great you are, a fast site is non-negotiable.


There are Huge SEO Benefits to a Speedy Site


Google’s former Head of Web Spam, Matt Cutts, blogged in 2010 that site speed was one of the signals that Google use to determine search rankings. This means that for your site to do well on Google’s rankings, you need to ensure that your website loads quickly. However, you need to make sure you’re not sacrificing relevancy or well written content. Utilise a well optimised site and fantastic content to get higher rankings, more organic traffic and more business.


Conversions Are Hard Without a Quick Website

 As pointed out earlier, 40% of people will bounce if a website takes too long to load and many of them won’t return if they have bad memories of interacting with your site, which equates to a loss in sales for your brand. For E-commerce brands, it’s especially bad! A one second delay can lead to a 7% reduction in conversion! That’s a lot of lost business. Another aspect is Google’s preferential treatment of fast sites. How can you gain customers if they’re not seeing your webpage in the first place?


To give your business the best possible chance to thrive, you have to make sure your website loads quickly. It creates a good user experience, which gives your clients a lasting good impression of you and your company. Shouldn’t that be a priority for your business?