Imagine reaching the perfect audience with your message, at the exact moment they’re searching for your product or service. That’s the power of a well-optimised Google Ads campaign. But how do you ensure your ads are reaching the right people with the right keywords? Enter the Google Ads Search Terms Report: a goldmine of insights waiting to be unlocked.

What is the Google Ads Search Terms Report?

This report is a game-changer for any advertiser. It reveals the exact phrases users typed into Google that triggered your ads. This allows you to see if your targeting is on point and identify any gaps in your keyword strategy.

Benefits of Using the Search Terms Report:

• Refine Existing Keyword Lists: Discover which searches are leading to conversions and identify irrelevant ones. This helps you add high-performing search terms as keywords and eliminate wasteful spending on irrelevant searches.

• Uncover Hidden Gems: The report can reveal unexpected search terms that convert well. These can become the foundation for new ad groups or campaigns, expanding your reach.

• Understand Your Audience: See how real people search for your product or service. This valuable insight can help you tailor your ad copy and landing pages for better relevance and higher conversion rates.

How to Use the Search Terms Report

Access the Report: Log in to your Google Ads account, navigate to “Campaigns,” then “Insights & reports,” and finally “Search terms.”

Analyse the Data: Look for searches with high conversions, low clicks with high impressions (indicating a potential bidding issue), and irrelevant searches.

Take Action:

• Add Winning Searches as Keywords: Include high-performing search terms as keywords in existing or new ad groups, selecting the appropriate match type (broad, phrase, or exact).

• Build Your Negative Keyword List: Eliminate irrelevant searches by adding them as negative keywords at the ad group or campaign level.

• Optimise Ad Copy and Landing Pages: Leverage insights from search terms to craft compelling ad copy that resonates with your audience and ensure your landing pages align with their search intent.

Boost Your ROI with Data-Driven Decisions

The Google Ads Search Terms Report is a powerful tool for maximising your return on investment. By regularly reviewing this report and taking action based on the insights it provides, you can refine your targeting, improve ad relevance, and ultimately drive more conversions and sales.

Want to learn more about using the Search Terms Report to optimise your Google Ads campaigns? Contact UK Digital Marketing today for a free consultation. Our Google Ads experts can help you unlock the full potential of this powerful tool and achieve your marketing goals.