UK Digital Marketing – Award-Winning Digital Marketing & SEO Agency, Bristol

The holiday season is upon us, and if you haven’t decked the halls of your SEO strategy yet, it’s high time to do so. As shoppers flood online platforms in search of the perfect gifts and seasonal products, your Xmas SEO game needs to be on point to ensure your business stands out. 

Here, we share some practical tips to help you unwrap SEO success this Christmas.

1. Do Your Keyword Research Early

Before the snow starts falling, you and/or your SEO agency should have identified the keywords that make your website shine like Rudolph’s nose. Keep an eye on large search volumes of related keywords, Christmas trends, brands, and products that align with those on your website. 

Optimise your content for these keywords on product, category, and sales pages, ensuring your website is the go-to destination for festive shoppers.

Also, it’s worth analysing past holiday seasons using tools like Google Analytics to understand changes in user behaviour, popular categories, and top-selling products on your site. Utilise global performance monitoring tools like Google Trends to stay ahead of the curve and make informed, data-driven decisions.

2. Attract Buyers with Targeted Content

Besides optimising your product pages, create seasonal content that caters to information-seeking shoppers. For example, craft articles like “Best Christmas Gifts for Him” or “Top 10 Gifts for 2023” and link these informative pieces to your product pages, converting casual browsers into eager buyers.

Don’t forget to measure and optimise your content performance. You can use tools like Google Analytics, Bing Ads, or Facebook Insights to track and analyse how your content is performing. You can look at metrics like traffic, clicks, conversions, bounce rate, or social shares. You can also use tools like Google Optimise, Bing Experiments, or Facebook A/B Testing to test and improve your content. You can try different headlines, images, or calls to action to see what works best for your audience.

3. Build Content for Backlinks

‘Tis the season for giving, and quality backlinks are gifts your website will cherish. Develop seasonal content that attracts attention from blogs and online publications or find opportunities to collaborate with them. Infographics, guest blog posts, and buying guides from industry experts can garner valuable backlinks, boosting your site’s authority.

You can then share your content on platforms like Facebook, Twitter, Pinterest, Reddit, or Quora, and encourage your followers and fans to share it with their networks.

4. Target Image Search with High-Quality Visuals

A picture is worth a thousand words, and during Christmas, it might be worth even more. Prioritise quality seasonal photography, optimising them for Google image search by adding alt text and title text. With Google’s revamped image search feature, ensure your products catch the eye of visual shoppers.

5. Don’t Forget Social Media Magic
Social media platforms like Facebook and Instagram can be powerful tools for businesses to reach their target audience during the Christmas season. To leverage these platforms effectively, you need to share captivating content that integrates seamlessly into your overall search strategy. 

Visual content is especially effective on social media, so make sure to include images and videos in your posts. Additionally, you should analyse your audience’s behaviour and preferences to determine the best times to post and the types of content that resonate with them. 

By doing so, you can increase engagement and drive more traffic to your website. I hope this helps! Let me know if you have any other questions.

6. Run a Holiday-Themed Email Marketing Campaign

Email marketing isn’t just for the naughty or nice; it’s for everyone! Craft a festive email marketing campaign, delivering personalised offers and information directly to your subscribers. 

Analyse their behaviour, send emails at the right times, and ensure each element, starting from the subject line to the CTA, adds value to the reader.

7. Create Mobile-Optimised Google AdWords Campaigns

With approximately 60% of purchases originating from mobile, ensure your Google AdWords campaigns are optimised for mobile user searches. 

To optimise your Google AdWords campaigns for mobile users, use the right ad assets, choose a mobile landing page that mirrors the call-to-action in your ad text, and provide a clear path to take that action. Your mobile landing page plays a big part in turning clicks into customers.

8. Google My Business for Holiday Visibility

Unlock a strategic advantage this holiday season by utilising Google My Business offers – a gift from Google that elevates your business profile within map results to promote your sales, specials, events, news and offers.

Consider this as an exclusive opportunity to stand out amidst the plethora of results on maps during the festive period. These offers function as a virtual beacon by attracting potential local customers actively seeking local holiday products and service deals.

This isn’t just about visibility; it’s a curated strategy to enhance your presence during this crucial time – so seize this opportunity quickly. 

​Award-Winning SEO Services & Digital Marketing Agency, Bristol

Pay As You Go. No Long Term Contracts

At UK Digital Marketing, we offer website design and SEO services to boost your online presence and reach more customers. We design and build responsive websites and offer digital marketing services that increase your traffic and conversions. With our Digital Marketing and SEO specialist solutions, you can grow your business and achieve better results online.

Our track record speaks volumes – plus, we’re proud winners of multiple awards!  

Contact us to get started.