Simple, Local PPC Tips & Strategies

07 Feb, 2022

Simple, Local PPC Tips & Strategies

Boost Your Local Pay-Per-Click Conversions

Local PPC (Pay-per-click) is an extremely effective way of capturing potential customers on the search engine results page (SERP) across multiple devices within a specific area. Geo-localised ads are shown only to those who are looking for your business within a delimited area, typically within a radius ranging from roughly 5-30 miles depending on your type of business, and are labelled with an “ad” designation.

This method of marketing will therefore be able to bring highly relevant traffic to your site, from users who are ready to buy now, therefore, guaranteeing effectiveness, lower costs and faster short-term results.

There are a few tips that we think will help you improve your Local PPC strategy, we’ll share a few of these below.

What’s your local PPC goal?

Before starting any local marketing plan, it is important to frame the goals of the campaign. When it comes to local search engine marketing, there are a few different things to consider:

      •   Do you want more click-throughs on your website?
      •   Are you looking to improve your lead generation?
      •   Are you looking purely at driving conversions and sales?

Some, or all of these may be combined but the goal of your local PPC campaign will help inform your overall strategy, including keywords, budget, and ad copy.

What’s your local PPC budget?

It’s critical to set a monthly budget for local PPC because it’s dependent on the number of people who click on your ad – thus the name “pay per click”.

We propose that you choose a strategy based on your sector, geographic location, and the volume of goods and services you want to promote. The amount of money you can invest on PPC advertisements in a month is determined by your budget, and the level of spending can change from day to day, and month to month.

While you can set budget limits, Google will help determine the precise CPC (cost-per-click) depending on your budget, the effectiveness of your ad and landing page, and its click-through rate in comparison to your rivals.

You simply downscale to your monthly spending once you know how much you can spend per click.

What are your local PPC keywords?

It’s time to think about the keywords you’ll use once you’ve established your maximum cost-per-click. To begin, establish a list of keywords relating to your products and services, then utilise the Google Keyword Planner to expand your list and develop new ideas. In a perfect world, you’d locate keywords with a large search volume, minimal competition, and a maximum CPC plan that fit your budget. However, that’s easier said than done.

Time to write our local PPC ad

Now is the time to actually write the ad copy. Again, if you are working with a local PPC agency, they will take care of it for you, but if you want to do it yourself we’ll give you a few ideas.

First, keyword titles with search intent, keeping your URL visible to inform consumers that your ad is relevant, the ad copy itself, and employing a clear CTA (call-to-action) are the most important aspects of an effective ad.

Secondly, deals and promotions are usually a smart idea to include in your PPC ad wording to persuade consumers to click on your ad.


Need help with your local PPC and digital marketing?

Local PPC Agency, Bristol UK

Our digital marketing services in Bristol, North Somerset and Somerset are geared towards an increase in unique visitors and a better conversion rate. We build bespoke packages for our clients and work directly with them to implement a tailored approach that suits both their immediate and long-term business plans.

Contact us to get started.