UK Digital Marketing – Award-Winning Digital Marketing & SEO Agency, Bristol
Video SEO is the process of optimising your video content to rank well on search engines. While it’s crucial to focus your efforts on creative video production, video SEO is thestrategic approach that helps you drive more traffic, engagement, and conversions to your website, as well as boost your brand awareness and authority.
We share some best practices and tips to optimise your videos for SEO and achieve better rankings and reach.
Tips for Optimising Videos for SEO:
Quality Video Content is King!
Long, boring videos just don’t cut it anymore, the internet is inundated with content. The focus must be on creating short engaging yet informative content that is tailored to your audience’s interests and needs. Creative content is key to capturing viewers’ attention and maximising impact.
Gather SEO Data
Before delving into SEO optimisation for video, gather relevant data regarding your target audience, keywords, and competitors. This foundational step will not only inform your strategy and ensure alignment with your objectives but also pave the way for creating relevant future video content.
Choose the Right Hosting Platform
Select a suitable video hosting platform like YouTube, Vimeo, Twitch, Brightcove and moreto ensure smooth playback and prevent site loading delays. Consider factors like user engagement, search visibility, and platform analytics to make an informed choice.
Create Eye-Catching Thumbnails
Design attention-grabbing cover images that accurately represent your video’s content and entice viewers to click. Pay attention to details like the play button and duration indicator to optimise thumbnail appearance.
Compelling Titles and Descriptions
Write concise yet compelling titles and descriptions that accurately describe your video’s content and capture viewers’ interest. Keep titles under 55 characters and descriptions under 200 characters to avoid truncation in search results.
Include Transcripts and Subtitles
Enhance user accessibility and provide valuable content for search engines by including video transcripts and subtitles. This not only improves video SEO but also makes your content more accessible to a wider audience.
Optimise Hosting Page for SEO
Ensure the web page hosting your video is well-optimised for search engines by incorporating relevant keywords, meta tags, and descriptive content. Prioritise the positioned video if multiple videos are present on the same page.
Explore Other Channels
Utilise various channels such as your social media platforms, email and newsletters to promote your video and increase traffic and views. Additionally, internally link your content to suggested videos to maintain viewer engagement and encourage them to explore more of your content.
Award-Winning SEO Services & Digital Marketing Agency, Bristol
Voted 3 Best-Rated SEO Agencies in Bristol
Position your brand for success with UK Digital Marketing. We’re proud to be recognised as one of Bristol’s top 3 marketing agencies by Three Best Rated. We specialise in building great websites with impactful video production and marketing to boost your brand’s visibility and drive growth.
Give your online presence a boost with our Digital Marketing & Video SEO Services:
− Bristol Web Design: Create a stunning online presence with our professional web design services tailored for Bristol businesses.
− Bristol SEO Services: Dominate local search rankings in Bristol or elsewhere in the UK, and attract more customers with on and off-page SEO strategies tailored for localbusinesses.
− Bristol Video Production Services: Bring your brand to life with captivating video content produced by a creative and experienced team.
− Video SEO Services: Optimise your video content to rank higher in search results and reach a wider audience with our expert video SEO services.
We understand the unique needs of Bristol businesses, being one ourselves means we cantailor our strategies to deliver maximum local impact and help you achieve great things online.
Contact us to get started.